OK so here are some games franchises to watch out for in 2010/2011:
Splinter Cell: Conviction - everything I've seen about this game is making me very excited about the release day & might well be my next game purchase - so far away!
Crackdown 2 - I loved the first, but I think they will up the ante (graphically) & apparently have leveled the playing field with more challenging enemies & weapons - should be good fun.
Halo Reach - you can't put a good Master Chief down & this is the latest (& potentially last - maybe) from Bungie who will look to add more Spartans than ever before (i.e. more than 1) to a Halo game & should bring in something from Halo 3/ODST. Also compatibility/gamplay with Project Natal (motion controller - due out at the same time).
Fable 3 - I absolutely loved fable 2 & can't wait to see what Peter Moleneux comes up with & it will be interesting to see what happens with this - linking in with Project Natal.
Something new from the Call of Duty franchise - can they screw up all the good work done with CoD5 WaW/CoD6 MW2 - well hopefully not...but Treyarch did CoD3 - such fail! Maybe more futuristic or another side of war - we shall see.
Gears of War 3 - but that might just be me wishing! However I'd like to see what Cliff Bleszinski decides to do with the franchise - will he wait till after the proposed movie or keep going a la the Call of Duty series?!
Reflecting on all these for a moment - they're all sequels! I think some new original titles will appear as well. But whenever a game is successful the sequels often tend to be even better (e.g. Halo, Gears of War, Fable, Assassin's Creed, etc.)
We shall continue...